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Who we are

PRLab is staffed by junior, senior, and graduate-level Boston University public relations and communications students. PRLab’s internal structure enhances students’ knowledge of agency life and the public relations profession. To that end, students form account teams complete with a director, an account supervisor, and two to four account executives.

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Students enroll in PRLab for either two or four-credits and work with their assigned clients for seven or 12 hours each week, respectively. 


Oversee the strategic direction of three to five accounts

Account Supervisors

Serve as liaisons between clients and account executives, leveraging their project management skills to ensure productivity and quality control for one to two accounts.

Account Executives

Work directly with their assigned client to fulfill their business objectives, organizational goals, and public relations needs.

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