What We Do | PRLab at BU

Our Services

According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

To forge, strengthen, and sustain these relationships, PR practitioners leverage paid, earned, shared, and owned media on behalf of their clients to proactively manage an organization’s reputation and communicate the essence of a brand through compelling storytelling.

As a full-service public relations agency, PRLab offers the following capabilities to clients:

Media Relations

Building and maintaining positive relationships with the media to effectively communicate messages

Social Media

Managing online platforms to build brand presence, engage with audiences, and drive business objectives

Digital and Creatives

Creating visually engaging and innovative content across various digital platforms to captivate audiences

Event Planning

Organizing and executing elements to create successful gatherings, ranging from conferences to corporate events

Strategic Planning

Systematic process of defining goals, identifying strategies, and allocating resources to achieve long-term success

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Influencer Relations

Building relationships with influential influencers to leverage their reach and credibility in promoting products or services

Crisis Management

Strategic planning and immediate response to mitigate and navigate through unexpected events or situations

Branding

Creating a unique identity for a product or organization through messaging, visual design, and emotional connections