Students
PRLab is a 2-credit or 4-credit course at Boston University College of Communication that allows students to gain real-world agency experience.
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In order to enroll in PRLab, students must fulfill the course prerequisites (CM215 and CM331 for undergraduates; CM701 and CM707 for graduates) and attend the PRLab class on Mondays from 12:20 p.m. to 2:05 p.m.
E-board members are also required to attend a weekly meeting from 2:30 p.m. to 3:20 p.m. on Mondays (immediately following the lecture).
Class Prerequisites
Team Roles
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Account Executives
Account executives serve as public relations practitioners by working directly with their assigned clients to achieve the public relations objectives and tactics outlined in an account team’s scope of work.
To that end, account executives create and disseminate PR campaigns and strategic communications on behalf of PRLab’s clients. Account executives hone their craft by refining their communication and public relations talents in this role.
Supervisors
Supervisors serve as strategic managers for one to two account teams and they leverage their conflict resolution, delegation, negotiation, and relationship management skills to maintain mutually beneficial relationships between clients and account executives.
They are responsible for overseeing the day-to-day execution of account strategy, client service, and project management for one to two account teams. In this role, account supervisors ensure quality control by editing and approving all public relations deliverables before they are disseminated to clients.
Directors
Agency directors serve as high-level resources for five to seven account teams, overseeing client service, project management, and quality assurance.
In addition, directors are responsible for ensuring the timely achievement of PR objectives and tactics outlined in each account team’s scope of work. Also, agency directors assist in the execution of PRLab’s strategic plan and operations.
Time Commitment
4 Credits
2 Credits
120 hours of work
for the semester
Weekly work: 10-12 hours,
including class time
75 hours of work
for the semester
Weekly work: 6-7 hours,
including class time