How to Master Networking in the PR Industry
- prlab1
- Mar 24
- 2 min read
By: Marie Atie
Networking is essential in public relations. When you're a student, making connections can open doors to new opportunities. Here are some simple but effective tips to improve your networking skills.
1. Perfect your elevator pitch
You never know when you’ll meet someone who can help advance your career. A short, engaging introduction about who you are, what you do, and what you’re passionate about can leave a lasting impression. Remember to keep it under 30 seconds, and practice until it feels natural. Having different variations of your pitch can also be useful depending on the setting or person you are speaking with, but make sure to stay true to yourself!
2. Attend industry events
Conferences, workshops and networking mixers are great places to meet professionals in your projected field. Come prepared with questions and be open to conversations. Don’t be afraid to introduce yourself to speakers or panelists. Follow up with new contacts afterward to keep the connection alive. Sending a personalized LinkedIn request with a message about your conversation can help solidify the connection by showing your interest.
3. Use LinkedIn strategically
Your LinkedIn profile is your digital business card. Keep it updated with relevant experience, connect with industry leaders and engage with their content. A thoughtful comment or message can spark meaningful conversations. Additionally, sharing your insights, projects, or reflections on industry trends can help you stand out and attract like-minded professionals to your network.
4. Offer value, don’t just take
Networking is a two-way street. Instead of only focusing on what others can do for you, think about what you can offer. Introduce contacts to each other or provide insights on topics of interest. Showing genuine interest in others and celebrating their achievements can also strengthen your professional relationships.
5. Follow up and stay in touch
A quick email or LinkedIn message thanking someone for their time can set you apart. Stay in touch by checking in periodically, sharing updates or congratulating them on their achievements. Even a short message during the holidays or after a major industry event can keep your name on their radar.
6. Get comfortable with rejection
Not every connection will lead to an opportunity, and that’s okay. The key is to stay persistent, be genuine and continue building relationships over time. Every interaction is a learning experience, and sometimes a connection that doesn’t seem valuable to you now may become important later.
7. Join professional organizations
Becoming a member of PR organizations like PRSSA or PRLab can introduce you to industry professionals, mentorship opportunities, and career development resources. These organizations can also offer a community that you can rely on for career advice and guidance.
Building a strong network takes effort, but the rewards are worth it. Start small, be consistent, and watch your connections grow. Remember, the best networking happens when you approach it with authenticity and curiosity.
About the Author:
Marie Atie is a senior from Methuen, Massachusetts majoring in public relations. She is currently the account supervisor for Goodwill and Made Concepts. Marie is interested in pursuing a career in product development marketing within the fashion and beauty industries or in consumer goods.
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