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Beginner's Guide to PRLab

You might have heard of PRLab but you're unsure of what it actually is and what we do here. Don't worry, we got you! If you're eager to dive into the world of public relations and gain hands-on experience, you've come to the right place. PRLab is a student-led agency that bridges the gap between classroom theory and real-world practice. It provides you with the practical public relations experience as you'll be working with real clients and campaigns.

Structure and Organization:

PRLab is organized and run by students under the guidance of faculty advisors. It consists of various teams responsible for different clients. The class is in an agency-like setting where instead of a regular "class", we call it "agency meetings" where you're taught important skills and knowledge about the field of public relations before breaking out into your teams. PRLab operates like any other PR agency. Teams work on media relations, social media management, content creation, and even event planning. As an Account Executive, you work alongside your team Supervisor, Director, and Presidents under the supervision of faculty advisors.

Client Work:

PRLab often collaborates with real clients, which could be local businesses, non-profit organizations, or other entities seeking PR support. You will work on client projects, campaigns, or initiatives.

Mastering the Basics:

Let's talk about the nuts and bolts of PRLab operations.

First up: timesheets. Think of timesheets as your trusty journal where you track every minute you spend on PRLab tasks. It's not just a formality, it's a vital tool you'll use in real-world jobs too, so consider it good practice. These timesheets are due weekly to your supervisors before our agency meetings.

Now, onto team meetings and client meetings. These are separate meetings held every week, each serving a distinct purpose. Team meetings are your chance to connect with your teammates, brainstorm ideas, and develop strategies. Use this time to bond with your team. Trust me, this helps make your work cohesive and fosters a sense of camaraderie. Plus, it might even help you prepare for your client meetings.

Speaking of client meetings, this is your opportunity to shine in front of your clients by showcasing the good work you and your team have done. You'll present your weekly work, discuss new ideas, and seek approval on content before it's produced. It's a chance to showcase your creativity, professionalism, and commitment to meeting the clients' needs.

Next, we have activity reports. These are like timesheets, but instead of going to your supervisor, they go directly to the clients. Activity reports provide clients with a snapshot of the work you've been doing each week, keeping them informed and engaged in the process.

Now, let's talk mid-semester reports. When you're halfway through the semester, it's time to buckle down and write a detailed report for your clients. This report reflects your hard work and shows the progress achieved thus far. It's a chance to showcase your dedication and keep the client in the loop.

Finally, we have the grand finale: the final report and presentation. Like the mid-semester report, this document provides a comprehensive overview of your achievements in the latter half of the semester. You'll present your work and results to the client, demonstrating the impact of your efforts and wrapping up the project on a high note.

Benefits of Participation:

Hands-On Experience: You gain hands-on experience working on real-world PR projects, collaborating with teams to develop strategies, creating media lists, pitching to publications and journalists, and covering events. Throughout your journey, you'll learn how to navigate media software like Muck Rack and Meltwater, earning certifications in PR-related courses to expand your skill set. Additionally, you'll become adept at managing timesheets and adhering to meeting etiquette. As you produce high-quality work for real clients, you'll have the opportunity to refine your writing skills and become proficient in social media management.

Networking Opportunities: PRLab provides opportunities for students to network with industry professionals and Alumni.

Resume Building: Participation in PRLab can enhance your resume and portfolio, making them more competitive in the job market.

Skill Development: You develop a wide range of skills relevant to public relations, including communication, teamwork, problem-solving, and project management.


About the Author:

Saniya Dattatraya is a versatile media enthusiast focusing on public relations, fashion, and communication. Hailing from the vibrant streets of India, Saniya's journey has been one of resilience, determination, and overcoming setbacks to pursue her dreams. Saniya's experience gives her a unique perspective on effective communication and branding, shaping her commitment to presenting herself and her work with authenticity and positivity. Her professional background includes roles in social media management, events coordination, and design. Allowing her to craft well-rounded strategies for making a meaningful impact in the PR industry. Saniya's energetic attitude, creative mindset, and proven skills make her a promising professional poised to contribute to the ever-evolving world of media.

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