Welcome to PRLab
The award-winning PRLab is the longest-running student-led PR agency in the country. As PRLab celebrates its 48th year of student-led innovation, it continues its track record of sustaining mutually beneficial relationships between clients and students.

Beyond Traditional PR Work
Our vision is to combine more than four decades of industry-leading experience with the hunger and the hustle of 21st century students to elevate the public relations profession and to foster a global reputation.
PRLab stands for: Performance. Reliability. Leadership. Adaptability. Balance.

Students
PRLab fosters a dynamic, practical learning environment where pushing boundaries isn’t encouraged, it’s expected. Surpassing the traditional realm of public relations, graduate and undergraduate students leverage the PESO model of paid, earned, shared, and owned media to deliver measurable results for clients nationwide.
Clients
Clients aren’t case studies. They’re paying brands and enterprises across the private, public, and nonprofit sectors. As a profitable PR agency, PRLab empowers students to apply classroom knowledge to PR campaigns and strategic communications all unfolding in real-time.

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